Previously, ‘Moutai’, a famous Chinese liquor, received a lot of attention after launch ‘Alcoholic Latte’ which is a collaboration with the coffee shop ‘Luckin Coffee’, a Chinese coffee shop. until sold out in many cities
Recently, ‘Moutai’ has another new campaign. By collaborating with international brands like ‘Dove’ chocolate is a subsidiary of ‘Mars’, an American confectionery company, releasing ‘chocolate mixed with liquor’ starting on September 16th.
In the report it is stated that The product will be made using high quality chocolate. Mixed with 53% Moutai liquor, a box of 2 costs 35 yuan (about 171 baht), while a box of 12 goes for 179 yuan (about 895 baht), and it was sold out a few minutes after it went on sale. Meanwhile, pre-orders have been filled every day since then.
This has caused the number of searches about chocolate mixed with liquor to skyrocket. It’s a trending topic on China’s Weibo, with more than 150 million views and 120 million discussions.
The ‘Moutai’ brand has been described as China’s ‘National Liquor’ has business revenue of 107.8 billion yuan, or about 500 billion baht, the highest value in the liquor industry worldwide.
butHowever, Moutai is facing a problem because Moutai’s market base is mostly Chinese people aged 40-60 years, while the younger generation is less interested in drinking it.
From this problem, Moutai tries to reach the new generation market. By collaborating with product brands that are popular among teenagers. Hopefully in the future we will definitely see more and more new products from Moutai collaborating with other brands.
Origin https://paigesserie.com
