Pun added that the first Mama Station branch was set up at the Happy Hub project on Royal City Avenue, Bangkok, with the restaurant partner offering 5-6 dishes made from Mama noodles. “We sent in Mama’s R&D team to help improve the taste and presentation of these dishes to attract more target customers, making the restaurant a big hit,” he said.
Not long after, Zaab Museum and Craze Mama opened in leading shopping malls, with dishes tailored for 1-2 diners but at higher prices and with more premium ingredients.
Zaab Museum and Craze Mama have a different positioning from Mama Station, targeting true Mama lovers and foreign tourists, Pun added.
The company also uses Thai and Chinese influencers to promote their menus via the TikTok platform. Videos introducing crazy-price dishes such as stir-fried Mama with lobster (980 baht), Mama Tom Yum…
