ZEN Group reveals marketing strategies for the end of the year Send every brand to release a punch to stimulate the economy and create color for the food business during the year-end festival. Focus on returning profits and fulfilling special experiences for customers. Extending the strengths of each brand to continuously increase business opportunities Pushing the income to close the year ’22 will definitely grow according to the target.
Ms. Mayuree Chitrakorn, Deputy Chief Marketing Officer of Zen Corporation Group Public Company Limited, said, “The overall picture of the food business has grown steadily since the middle of last year. Dine-in revenue has returned to become the dominant share of more than 80% from the previous year, which is a good sign for the group’s restaurant chains. In addition, during the last quarter of this year, it has returned to being lively again. after the covid situation
The Sen Group hastened to release the finisher. Create marketing activities for all brands at the end of the year. Focus on providing customers with Engagement through the best meal experiences Ready to bring out the strengths of each brand to increase business opportunities. to cover all consumer needs It is confident that every campaign of each brand that has been pushed out will definitely be able to generate sales and revenue growth of 3,400 million baht.
The strategies of each brand are as follows:
Focusing on strategies to target families, working people, and creating Brand Awareness to create more brand recognition. “ZEN, a simple name. but get premium quality” Emphasizing being the number one Japanese restaurant and most recently, Zen Restaurant has drawn on its strengths in meticulous cooking that meets authentic Japanese principles by combining Japanese beliefs.
create 4 new menus for the end of the year Sen Kaidan Mori Sushi, Kaizen Sushi Overload, Spider Bomb Maki and salmon avocado tartare under the name “Lucky Maki”. Serving full of good fortune, full of happiness on the table with promotion. Order 1 of 4 menus, Lucky Maki, order together with other menus, complete at 2,200 baht per table / receipt (limited quantity). Receive Nong Rakki Doll. Lucky sushi cat (Rakki) worth 390 baht, go home immediately! available from December 1, 2022 – January 15, 2023 at ZEN Restaurant every branch nationwide In the buffet section, it is equally outstanding. It is another option for the new generation who are passionate about eating buffets in 3 prices starting at 599+, 799+ and 1,199+, answering both the price. Value and quality of raw materials in full
On the Table
Tokyo cafe style restaurant Raise a marketing strategy from consumer insights in the form of character marketing, launching “Toh Chang” to create a worldwide trend online to create Social Connection and Brand Recall. climb along with creating a brand image that creates happiness on the table
according to the concept Happiness is On the Table went in the middle of last year Until there is an extension of the strategy Molding Collaboration “Table” Collaborate for the first time with the famous kraft donut brand Drop by Dough with 2 new donut flavors: caramel biscuits. and strawberry yogurt white chocolate The idea originated from the character of Toh-chan.
Suitable as a gift at the end of the year. Available at 6 branches: Central Ladprao, Central World, Central Rama 9, Siam Center, Mega Bangna, Samyan Mitrtown from December 1, 2022 – January 15, 2023.
There is also a new menu created during the festival of happiness. Create special experiences and feelings instead of thanking customers for the brand’s good response with a set of ‘Celebration time is On the Table’ 4 new menus: Baked Chicken with Soy Sauce Butter, Burrata Salad with Mixed Burrata Cheese. Ri, Australian Beef Stroganoff Creamy Udon and Berry Twist Journey by drawing on the strength of creating fusion-style food dishes Create a menu that is full of savory and sweet flavors
Meet all the preferences of everyone in the family. or a gang of friends who come together like a party atmosphere in a western style Comes with a special promotion for the whole set (4 menus) for only 1,490 baht from December 1, 2022 – January 31, 2023 at all branches of On the Table restaurants nationwide.
Aka (AKA)
Emphasizes the number one leader in Yakiniku Buffet under the slogan “Passion for grill” Focus on building brand recognition across all communication channels. Exposing the value in terms of price and quality ingredients in more than 90 menus. Plus the uniqueness of grilling that adds charm of special flavors, focusing on creating brand engagement in order to continually reach new generations of consumers.
and still able to occupy the Top of Mind position with the customer group as well Including in all activities that will take place at the end of this year. It continues to raise its strengths in cost-effectiveness and madness with quality in Aka style. Meet the best value gift giving with the ‘Let’s Celebrate Yakiniku Years’ campaign. When 3 or more people come to eat buffet at any price, receive a discount coupon worth more than 2,000 baht (set of 12 coupons can be shared according to the concept). concept each month) from 19 December – 31 December 2022
Tummour (Tummour)
Isan and Lao Yuan food brands Vietnamese and Isaan food brands The original version of Nakhon Phanom Highlight the outstanding quality of raw materials. which has been redesigned to a brand new look to meet the needs of the new generation And working people in the concept of ‘face the heart of the tiger’ both in the release of a new series of menus And also has a new look of the shop in an atmosphere that is suitable for parties
On the occasion of the end of the year, Tummour brand wants to offer more value and more fun. Help fill the taste of life with a spicy menu. ‘Ble Kruea’ 4 menus: Tum Maw Ble Kruea, Big Boom Fried Rice Noodles, Large Spicy Larb Duck, Jumbo Banyan Chicken Curry Comes in the form of a full, large dish, double the amount and can order a special double topping machine at a great price. pleasing lovers of spiciness Get a New Year’s Eve Let this meal be a happy meal in the style you want from 15 December 2022 – 31 March 2023.
Khiang (Khiang) and 1376 Delivery
Whether holding a New Year’s party or a New Year’s Eve meeting can order menus in the Khiang restaurant Street food style restaurant brand Outstanding in ‘Kaprao’ and there are many menus to choose from. Suitable for customers who want to order a large amount of food to welcome guests at various festivals, they can choose to order in Big order by calling through 1376 Delivery and will receive free food delivery service. no cost along with a 5% discount promotion when ordering over 5,000 baht for brands like Zen Restaurant, On the Table, Aka Yakiniku and a 5% discount promotion when ordering over 3,500 baht or more for Khiang and Tummour brands, or if you order 10,000 steps, get a 10% discount for all brands.
As for the launch of gift vouchers, ZEN GROUP plans to launch corporate gift vouchers covering spending from 3 brands ZEN Restaurant, On the Table and Aka Yakiniku for customers to choose as they like. The name Zen Group Voucher is ready to penetrate the B2B and B2C markets, focusing on sales through the LINE OA Zen Group channel during the festival of happiness. With great promotions, the more you buy, the more worthwhile it is. Return profits to general customers and corporate customers, available for sale on December 15 onwards.
