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Monday, April 29, 2024

H&M’s latest Innovation Stories collection looks to the 60s glamour with a sustainable twist

H&M reveals a new theme of the Innovation Stories series, honing in on the 60s Twiggy style.

While it may not rival a high-end collaboration, the brand’s sustainable sub-line never fails to inspire eco-conscious wearers with another bold collection. Following the fifth drop “Cherish Waste”, the latest collection continues the eco-friendly commitment with accessorising materials that have been upcycled.

The range focuses on women’s dresses in clean silhouettes in monochrome colours and punchy pops of neon, which are blinged up with sparking decorations and trims. 

Ella Soccorsi, the head of design, says, “This collection celebrates the wonder of the natural world with beautifully embellished looks designed to delight. Not only are they dazzling from a…

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