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Sunday, May 5, 2024

“Visit Thailand Year 2022” tourism campaign launching

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“Visit Thailand Year 2022” has been approved by the Cabinet as a new tourism campaign as the CCSA creates a special panel to address tourism industry problems due to Covid-19. The campaign is following PM Prayut Chan-o-cha’s goal of bringing back the ailing industry according to Minister of Tourism and Sports Pipat Ratchakitprakan who proposed the programme for the cabinet’s approval on Tuesday.

With the cooperation of the Tourism Authority of Thailand, the scheme will launch with the goal of steadily increasing the hotel occupancy rate to 50% in each targeted area. The campaign interestingly will focus on just 4 destinations, only 2 of which are among the top tourist locations in Thailand.

“The Tourism Authority of Thailand will oversee the campaign to draw foreign visitors to travel in Thailand using a budget drawn from both the government and private sector. The…

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