BEAUTY is confident that this year will be profitable. Set a revenue target of 620 million baht, growing 68% after restructuring the business for higher efficiency. benefit from economic recovery in the country comeback tourism stimulate purchasing power ready to proactively expand sales channels both retail-foreign-trading
Dr. Peerapong Kitivetpokawat Chief Executive Officer of Beauty Community Public Company Limited or BEAUTY, a retailer of cosmetic and skin care products under the concept of Live a Beautiful Life, revealed that the company is confident that in 2023 the results will turn profitable. This year’s revenue target is set to reach 620 million baht, growing 68%, maintaining a net profit margin of at least 4% after restructuring the business to be more efficient in operations and controlling costs of administration and sales at a constant level. coupled with the overall economic and domestic consumption recovery and tourism gradually returned will have a significant positive effect on the business
for this year’s operations The company has a strategy to increase sales in all channels, including retail business, accounting for 51.8% of total revenue, in which the company will adjust its business model to be more efficient in making profits, for example, improving branches to be able to sell products to stores. general along with adjusting the new store format to be smaller But there is more potential for sales.
The 10 new BEAUTY BUFFET SHOPs have received consistently better responses. Sales are growing at every point of sale, which the company plans to expand distribution channels and make further improvements. Along with marketing communications with a new image with a full O2O strategy and a variety of presenters which this year aims to add another 10 new branches
Recently, the company plans to expand new sales channels. By granting the right to open a shop (Shop License) in the form of a KIOSK License to distribute branches to cover all customer needs. Focus on locations in shopping malls and commercial areas that are close to communities and various commercial locations. At the same time, it is an opportunity for business partners who are individuals. small entrepreneurs who are interested in the cosmetic business have the opportunity to enter the business with potential Able to reach the needs of various customer groups and compete with all types of cosmetic brands comprehensively through the BEAUTY BUFFET brand that has been trusted by consumers for a long time
While e-commerce channels expand platforms to access a variety of products, including the company’s website, leading market place, and potential social media to meet the needs of customers who want access to all channels. Easy to order and get the right product quickly, while focusing on increasing the ability to offer products to reach more consumers. Increase marketing activities through the “Beauty Buffet Club” application, a news center and special promotions for members.
Including accumulating points to redeem discounts from participating leading brands. To facilitate and meet the needs of over 3 million existing members with various promotions jointly with many partners. Develop an efficient customer information management system to keep customers motivated and encourage purchase decisions.
Overseas Business accounted for 29.3% of total revenue, with the Middle East market expanding further. At present, the company has products sold in 13 countries, including China, Saudi Arabia, Hong Kong, Taiwan, Indonesia, Vietnam, Cambodia, Myanmar, Laos, Malaysia, Singapore, India and Japan, where sales in those countries show signs of improvement. in order of improvement At the same time, more new product lines will be added and new sales models will be developed. together with partners for dealers in different countries Sell more efficiently reach customer groups both retail to consumer groups and wholesale to stores
Trading Business accounted for 18.9% of total revenue, which the company will continue to expand distribution channels through Modern Trade such as Makro, Pure Pharmacy, 7-11 and Family Mart by It is expected that throughout the year there will be more than 7,700 modern trade distribution points across the country. While the general trade distribution channel aims to have products available through 4,385 resellers and increase the number of products (SKUs) sold to generate revenue. and access to products
“The company is committed to developing a variety of products. covering consumer needs Including marketing plans with a new image Ready to focus on increasing profitability Continuous reduction in administrative expenses which can still control expenses satisfactorily believe that will result The company has grown according to the set goals, ”said Dr. Peerapong.
