The Good, The Bad & The Ugly

Thailand is currently seeing a boom in online shopping. One major driver of this growth has been the Covid pandemic which has increasingly made it necessary to shop for goods and services from home. This has caused sharp increases in purchases of things such as groceries, fashion, beauty and electronics.

Another reason for this continued growth is the increasing convenience of buying online, including an increased trust in the main platforms for online shopping: the online market places. Online shops such as Lazada and Shopee have increasingly won over Thai consumers with their wide selection of goods and the convenience of shopping with them. 

This has led an ever-increasing number of brands to use and rely on these platforms to reach consumers and generate sales. But how does that affect their marketing mix and which…