What would you give for one more moment with a loved one you’ve lost? What if you had a chance to spend a perfect day together but couldn’t because of work, or because you felt you didn’t have time?
In a stirring new campaign video titled “Live Life to The Fullest,” Thai Life Insurance urges you to ponder these powerful questions.
The video opens as a mother and daughter sit by the sea at sunset. Wearing a cartoonish yellow wig, mom licks a taro ice cream bar with a wide smile as her daughter looks on longingly, clearly emotional.
Over a soft piano soundtrack, mom begins to read a letter, reciting the highs and lows of an unforgettable day she spent with her daughter.
Mom thanks her daughter for her thoughtfulness – for allowing her to have an ice cream, for buying her a fizzy drink, for letting her cheat at a game of checkers, for trying to…