Most Thais don’t understand the soft power policy, poll shows

Other key findings of the poll are as follows:

What comes to mind most when talking about ‘soft power’

1. Mango sticky rice

2. Tom Yum Goong (hot and sour shrimp soup)

3. Muay Thai

4. Elephant pants

5. Thai tea

Most influential persons for soft power promotion

1. Lalisa “Lisa” Manoban of Blackpink Kpop group

2. Muay Thai legend Buakaw Banchamek

3. Actor-stuntman Tony Jaa

4. Former Move Forward Party leader Pita Limjaroenrat

5. Actress Ranee “Bella” Campen

What should be promoted as Thailand’s soft power?

1. Thai art and culture

2. Thai films

3. Festivals

4. Thai music

5. Thai home brew liquor

Obstacles in promoting soft power

1. Unclear government policy

2. Lack of mutual understanding and communication among responsible agencies

3. Inadequate budget

4. Lack of public relations

5. Lack of expansion and adding of value

Top five agencies…