According to the UK company CCS Insight, the smartphone trade is beginning to resemble the market for white goods. Instead of jumping on the newest model, many are now waiting until their device is broken or showing signs of age before they trade up. Not that long ago people upgraded every two years or so, this has extended to as much as five or six years for about a third of the market with the new average at around four years. Some manufacturers only provide support for three years of upgrades but Apple and Samsung are now committed to a longer support cycle.
– As pointed out a few years ago, the smartphone market has become quite saturated with products and the purchasing has now moved to a more online approach. You’ll still see queues outside the Apple store with a new release but for the new Samsung buyers that is not the…
