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Monday, April 29, 2024

Sansiri banking on lower-end condos

The Base Height-Chiang Mai is set to be launched on March 19. Located on Kaew Nawarat Road in Muang district, Chiang Mai, the project comprises 630 units priced from 2.39 million baht a unit.

SET-listed developer Sansiri Plc will launch lower-end condo projects for sale a month before construction is completed and work with banks to ensure the transfer of units with lower mortgage loan rejections.

Ongart Suwannakul, assistant executive vice-president for project development department (high rise), said this strategy can help the company achieve sales and transfers in lower-end segments which have a higher mortgage rejection than others.

“All of our lower-end condo projects will be pre-built or be launched for sale one month before construction is finished,” he said. “If customers are ready to book but are…

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