Potential remains ripe for fruit exports
China leads market for Thai produce
Despite the Covid-19 outbreaks, Thailand’s fresh fruit export prospects remain promising this year as the appetite worldwide for Thai fruit is strong, particularly in China, Vietnam and Hong Kong.
According to Somdet Susomboon, director-general of the International Trade Promotion Department, the agency expects fresh fruit shipments to grow by 17% this year to 122 billion baht.
China is expected to retain the top spot as the leading export market for Thai fresh fruit, accounting for 70%, followed by Vietnam (12%), Hong Kong (10%) and others (8%).
Mr Somdet said the department is promoting fresh fruit exports in line with the “Agriculture [Ministry] and Commerce [Ministry] markets” policy. This is a marketing-led production strategy…