Thailand’s CP Foods Looks to Dominate Alt Meat in Asia as it Launches MEAT ZERO in Singapore  – vegconomist

Having sold over 4 million units since its launch, Thai alt meat brand MEAT ZERO is now launching in Singapore. Coming from CP Foods, Thailand’s largest agrifood company, MEAT ZERO will feature six products in the range, all priced affordably to cater to mass consumption. 

Clearly marketed at the growing flexitarian market, the MEAT ZERO brand took more than three years to develop its plant-based meat products. The new range includes vegan nuggets, bologna ham, burger patties, and ready meals. MEAT ZERO uses Plant-Tec process to create a high-moisture meat analog, having previously obtained the intellectual property rights for the innovation. The company claims enhanced appearances, mouthfeel, and texture through the process.

Pork and poultry giant CP Foods has invested heavily in its plant-based division and has the…