People are keeping Thailand’s small businesses afloat with K-pop ads

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It doesn’t take an economist to figure out why small businesses across the world are struggling to get by during the COVID-19 pandemic.

With strict safety measures and lockdowns put in place to prevent the spread of the virus, it’s the small, independently-run businesses that suffer the most, while big corporations sit in relative comfort as they put expensive contingency plans into action.

IMAGE: Bloomberg

Friendly tuk tuk drivers, as well as small food vendors serving up mouthwatering Thai street food – both iconic symbols of Thailand in their own right – have struggled to keep afloat during the pandemic.

But amid the financial strain of COVID-19 comes a diverse group of people, who we can rightfully call the unsung heroes of the pandemic: K-pop stans….