Nestlé Pure Life and TBWA\Thailand freshen up summer with a millennial approved music video – Campaign Brief Asia

“Summer” is the liveliest in Thailand because it is the time when millennials come out to participate in various activities. This is especially true after the COVID-19 pandemic, as it is the first time in three years that they can do so. Many brands are therefore investing money to launch various campaigns in order to compete for their attention.

Instead of spending a huge amount of money to compete with other brands, Nestlé Pure Life has released a summer campaign to become an entertainment that is part of Millennials’ summer life. TBWAThailand created a branded song with every detail of the song thoughtfully designed based on what Millennial likes.

It became “Hot or…