McKinsey predicts recovery by 2024
published : 29 Dec 2021 at 04:00
Thai tourism revenue may recover to pre-pandemic levels by 2024, though attracting “quality” travellers from new source markets is essential for a pronounced rebound, according to new research by McKinsey and Company.
“Projections are always challenging from the evolving nature of the pandemic, however, international visits and spending in Thailand could recover by 2024, assuming some virus recurrence, slow long-term growth, muted world recovery, and minimal changes to global tourism strategies,” said Steve Saxon, partner at McKinsey & Company’s Shenzhen office and leader of the firm’s travel…
