Phones are practically a consumer lifeline, used from homes and offices, from sports arenas, concerts, and even from mountaintops.
In recent years, marketers have embraced SMS as part of a mobile-first marketing approach to meet consumers in all of these places. Once underutilized, SMS marketing is now on the rise as businesses understand the value of connecting with consumers wherever they may be.
Widespread adoption of SMS across diverse industries means that many consumers now expect text notifications from businesses. Whether that’s a text notification from your Uber driver, a timely appointment reminder from your doctor’s office, or real-time text message updates for order deliveries.
If you’re wondering why SMS should be part of your marketing strategy, here’s a high-level breakdown of what this channel…
