The Mall Group Co, the operator of The Mall and Paragon Department Stores and The Emporium and EmQuartier malls, is set to allocate 300-500 million baht for a marketing and promotional budget to stimulate shopping in the first quarter this year.
According to Voralak Tulaphorn, the company’s chief marketing officer, 150 million baht is slated for its Chinese New Year campaign called “The Mall Group Happy New Year 2022: Joy Luck Love”, scheduled from Jan 20-Feb 20.
The remaining funds are allocated for other seasonal campaigns such as Valentine’s Day, a summer campaign and other events.
“Despite the daily reports on Omicron infections, spending at all our branches has grown by 30% year-on-year in the…
