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Tuesday, May 7, 2024

Exercising Thailand’s ‘soft power’

Travel influencer Monthon Kasantikul, second right, behind the I Roam Alone Facebook page and YouTube channel which have more than 5 million followers combined, shares her ideas at a forum titled ‘New Normal: New Coolture in the Digital Age’, hosted by the Foreign Ministry at a hotel in Bangkok last week. The others, from right, are Visarut Sinpongsporn, owner of the Wikroh Ball Jingjang (Serious football matches analysis) Facebook page; Rawit Hanutsaha, CEO of Srichand and Sasi Cosmetics, and host of the Mission to the Moon Podcast, and MFA deputy spokesman Natapanu Nopakun.

To reach out and communicate to people in the digital age, the government needs to present real and transparent content, according to social media influencers.

At a recent seminar titled “New Normal: New Coolture in the Digital Age”,…

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