A superstition boom full of faith in Thailand

In this ever-changing world, many people are overwhelmed by uncertainties and fears. Competition at work, rampant layoffs, finances, parenting, friendships and pandemic concerns can all spark tension, leaving people feeling stressed, anxious and emotionally drained.

To cope with these feelings, a large number of Thai people have turned to superstitious objects, lucky charms, amulets, talismans and even occult rites, known as mutelu, in the hope that they will bring fortune, prosperity and good luck, a study has found.

The findings of a survey on mutelu behavior released in 2024 by the Hakuhodo Institute of Life and Living ASEAN (Thailand) revealed that 88% of respondents believed in superstition and had faith in mutelu, with ‘money’ and ‘good luck’ at the top of the most requested blessings.

Mutelu, for many Thai people, refers to people who travel to holy sites or places to…