published : 21 Mar 2023 at 04:00
Art and the world of Swatch merge in the Swatch Art Journey Collection set to take the iconic timepieces from artists’ studios and museum walls straight to people’s wrists.
The effect of the collection’s range of looks is like adventure travel through different moments in art history, from Botticelli to Lichtenstein.
The brand has recreated 10 masterpieces for its signature Gent, New Gent and always playfully provocative style — all designed to celebrate artists who were…
