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Sunday, May 5, 2024

HP explores local growth trends

Firm unveils new strategy and service options

Ms Varanit says Thailand’s young digital workers and high internet penetration rate make it an attractive market.

HP Thailand, the local operating unit of the global tech firm, has unveiled its “Future Ready” strategies for 2023-24, aiming to capture growth in Thailand’s digital economy.

The company also plans to explore offering new business models for consumer subscription and device-as-a-service.

According to global research firm IDC, Thailand’s personal computer market is forecast to grow 7.9% to 2.2 million units in 2023.

“HP is pivoting to be more growth-oriented, enabling technology to inspire meaningful change,” said David Tan, vice-president and…

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