Back at it again for the marketing terminology that novice marketers should know. In the last time, we have compiled a lot of interesting words. This time, there are still some words that may have been missed. So we’ve added to it as a knowledge base for those who are new to online channels and may encounter teammates talking with each other with these words and getting confused.
Ad Extensions
or additional ad extensions in Google Adwords Paid Search ads that help detail the extensions in ads. That will help advertisers create ads with plain text information that look more prominent and useful. to prevent higher click-through rates
Ad Manager Account
It is one of the Facebook ad account tools that allows you to run ads on the Facebook ad network as well as to help analyze the results of your ad campaigns to optimize the details of your ads.
Ad Network
A networked search engine that is text advertising. including playlist ad networks (images) to enable cross-web audience targeting. Make more users see your ads. No matter where you click on any website, you will see your ad.
Alt Text or Alternative Text
This is to put the specified text in the image to make it easier for Google to find us. Altinate Text will help show the description of the image. Even if the image is not displayed, it will help tell website visitors what the image is about.
Average Position
is the average ad ranking of each website. that use similar keywords It’s another metric in Google Adwords that helps advertisers understand where their ads are showing. On Google’s search results page, the best results are average position between 1 – 4, and from 5th or higher, your ad appears at the bottom of the search results page.
Big Data
According to the academy terminology, it refers to everything that is in your company, whether it is sourced from the company. or external data such as social media These data are referred to as raw data. which may be stored systematically in a computer system or in a document file
Black Hat
is slang for digital marketers. That compares to villains, culprits or hackers who steal information or hack into computer systems in the back of the house. If you look at it from an SEO perspective, you will find that Black Hat is another popular strategy that web developers use. This is a web promotion that is spam or using inappropriate techniques. In order to rank the website on Google in a position that attracts attention. Such as article link building Directory (directory) or negative SEO, but the results come back that works quickly.
As opposed to White Hat SEO that focuses on making quality websites. Makes a safe search based on 5 principles which are Avoid Hidden Text / Hidden Links, Avoid Doorway, No Spam Keywords, No Duplicate Content, No Cloaking, etc.
Business Manager
It is one of the tools for managing pages or communities that Facebook has made to facilitate brands or agencies in campaigning, whether it is page management. Schedule content, manage ads, boost posts, view feedback from followers. makes it easy to analyze data
Campaign
A set of ad text for marketing a product. or campaign services can be operated through search and display advertising platforms (such as Google, Bing), social media, email or other online platforms.
Canonical (rel=canonical)
This is a way to tell Search Engines that the URL under this tag is the main page of your website. In order to prevent the information inside the web page to be misaligned and prevent duplicate information in the event that the website has too much similar information. (Especially the web Be careful with words or product codes that are similar or that are duplicated until misinformation.)
Contact Form
is the contact form Addresses on websites that have fields to specify or fill out a visitor information to contact the owner of the website, which is mainly used to collect the names, phone numbers and email addresses of potential customers.
Content
is all types of content And it applies to all types of content on online media that can be read, viewed or interacted with. It generally refers to specially written content. that can collect pictures and video inside as well
Content Marketing
Creating content or sharing article-based information that is useful to customers. Sometimes the presentation of the content is not made solely to sell products. but create content to create a good image for your brand or business It may be writing articles on the island trend. To reach a large number of people and click to read again. This may even be more effective than direct advertising.
CRO (Conversion Rate Optimization)
This is to encourage website audiences to respond to your brand in some way, for example by posting personal information so we can contact you back. Or ask for more information to express your interest and want to know more about our products or services. Considering more trading opportunities, this is another strategy that has good results.
CSS (Cascading Style Sheets)
Short for Cascading Style Sheets, it is a language used in the formatting of HTML documents. CSS defines the format of the content in the document, such as text color, background color, font type, and placement. It is easy to display the results of the document. It is a tool for web designers to easily define the style of the HTML system.
Display ads
It is an advertisement that is displayed in the form of images, text, video and audio. These ads appear on news sites, blogs and social media sites. To make your products and services more known on the website.
Display Network or GDN
is advertising on Google’s network of websites and apps that spans more than 2 million websites and reaches over 90% of people, allowing businesses to target display consumers based on user searches.
Duplicate Content
or completely identical or partially identical content in different URLs. The problem with this type of duplicate content may be due to plagiarism from within the same website, where Google does not normally display the same content at the same time on The search results page is already displayed. Duplicate content will result in a drop in website rankings and not good for SEO.
GCLID (Google Click Identifier)
is a Google click identifier to be assigned to the URL that the user clicked through. If you enable auto-tagging and Google Analytics is tagged on your website, GDLID is stored in new Analytics cookies in your website’s domain. A GCLID is generated when impressions are not clicks.
Impression
is the impression you have on marketing materials Even if multiple ad impressions are made to the same audience, it is counted. Compared to Reach, an impression is always counted over Reach regardless of customer interaction. Promote posts that highlight frequent views by sharing or tagging.
Impression Share
Average percentage used in pay-per-click advertising. This metric refers to the number of times viewers see an advertiser’s ad in relation to the total possible amount the ad may have seen. If popular keywords are used, more people will find them. The impression share of an ad campaign will also be greater. The higher the impression share, the better the average number of times people are searched by keywords.
Immersive Experience
Creating new experiences for customers to attract attention and participate until the imagination goes out without limits
Infographic
Derived from the word Information + Graphic, which is the bringing of information or knowledge to a visual summary. to imply knowledge in a simple way Both statistical, knowledge, can be called a summary of information to make it easy to understand. just glance
KPIs (Key Performance Indicator)
A tool used to measure performance or evaluate the performance of various areas of the organization, which can show the results of measurements or assessments in approximate form to reflect performance. effectiveness in Operate the work of the organization or unit within the organization.
Lookalike Audience
or similar target groups It is a targeting option offered by Facebook’s advertising service, whereby Facebook identifies common characteristics between members and audiences. to target users who show similar interests or qualities
Long Tail Keyword
is a long keyword phrase and too long, which matched the user’s search query, long-tail keywords received fewer searches per month. but has a higher search purpose. And in general, the competition is less.
Quality Score
Quality Score is a quality score used to measure the quality and consistency of keywords and ad campaigns. Quality Scores range from 1 to 10, with a score of 10 being the best quality.
Redirect
A redirect where a web browser takes users from one page to another. without the user having to click or enter any information.
RSS
is one of the web feed types. It contains the XML (XML) data format used for distributing additional data. or frequent changes from websites (web syndication) and blogs
SoLoMo (Social Location Mobile)
It is a marketing strategy that analyzes consumer behavior using social networks. from using social media Check-in at various locations via mobile phone
Second Screen
is the second screen This means a smartphone or tablet for use in viewing applications to watch new media in watching television or movies for the convenience of people who are busy watching during the time. That or not easy to follow through the TV screen directly, it may be viewed through other online media channels. can go together
Social Commerce
Buying goods and services within social media platforms such as Facebook, Pinterest, Instagram, Twitter and LINE. Each platform has developed a system for users to buy products on the platform immediately without having to leave the platform.
Viral or Viral Marketing
is to make various currents in society to be widely discussed And spreading quickly, like most “viruses”, popularly made in video format. Images with captions or memes, etc.
Value Proposition
It’s a marketing term that can be translated directly.is “Value delivered to customers,” or if you sell products similar to competitors. may have the same brand and there is very little difference Therefore, it is a marketing science that is used to differentiate with the value delivered to customers over competitors.
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