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Friday, March 29, 2024

YouTube Shorts touts 1.5bn users, taking on TikTok

YouTube Shorts creator events such as this one attended by (L-R) Rodrigo Zamora, Pedro De La Garza Reyes, Maria Bolio, and Marcelo Alcázar in Mexico City are among the ways the video sharing platform attracts audience-drawing talent

SAN FRANCISCO – YouTube on Wednesday said that more than 1.5 billion people monthly tune into its Shorts video service, which competes with global sensation TikTok.

Alphabet-owned YouTube and Facebook-parent Meta both added short-form video sharing formats to their services after TikTok — which late last year said it topped a billion users — became the rage.

YouTube Shorts went live less than two years ago, adding videos of no longer than 60 seconds to the mix of offerings on the platform.

“Shorts…

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