During this stagnant economy It may be a critical crisis that dragged many revenues. Business is plummeting But that does not block the opportunity for entrepreneurs who can grow in the opposite direction. Only marketing to stimulate sales success Must rely on the understanding of target customers And learn how to use online sales strategies correctly In particular, the most effective tips and tools to buy and shoot ads.
Branding through black box marketing
Branding remains a priority for SMEs in any situation. Because brands have a clear point of sale and are able to tell stories or communicate themselves Is something that will reflect the customers to know products and services. Easy to make decisions Because people will be more confident in branded products And a good brand will get support from customers in their repeat purchases. Customers are proud to use the brand. And most importantly, when customers love the brand Will have the freedom to set the price as well
SME Biz Talk Season 2 by LINE for Business, broadcasted on LINE TV during Share Talk, introduces how to build a brand through 3 marketing black boxes by you.Bang-On Suwanmongkol Managing Director & Founder, Hummingbirds Research & Marketing Consultant Is
1) You need to understand customer needs and what the target group wants. And then making the product solve the problem Or fill in what the customer has never received Ready to create new values To the product or service with a story that stands out, does not repeat what is already in the market.
2) Know how to analyze competitors to be May need to follow up Try buying products from other brands. To study experiences from those brands
3) Use the obtained information to analyze the weaknesses and strengths of the brand itself. To strategize the brand to be different and stand out from other brands.
How to get yourself on your LINE Official Account?
Bang On also gave an example.Brand Floyee Who choose to open an online store on LINE Official Account to sell nail products The brand understands the concerns of visiting a nail salon during COVID. Therefore defining myself to the situation as’Everyone can do beautiful nails at home like they do at the salon.‘And use the potential of LINE Official Account to support its strengths.
For example, creating a complete set of products that are ready to use for making at home is an incentive for easy purchase. And How-to content is made into the LINE Official Account in order for customers to know how to make nails by themselves like a professional, including in the caseBrand Dairy Home Delivery That can clearly convey the brand’s identity is organic products in every touch point by introducing the brand identity from the first moment, namely the Status under the brand name in the LINE Official Account, as well as adding brand identity. The Greeting Message creates a space that tells the brand’s story clearly for customers to know. Which the creation of such experiences It may be viewed as a trivial point, but SME operators should not be ignored. Because all of these things have a huge impact on keeping customers interested. And decided to add a line to trade and finally ready to be a part of the brand
Use tools Value features Can actually generate sales
Case study ofBrand Yenly Yours Thai mango smoothie brand that is unique Business for more than 12 years, expanding branches to more than 16 branches and in 3 other countries. Lek-Kanyarat Watchasiri Seree, founder of the brand jelly you Said that she chose to use tools and features Worthwhile and promote the brand to stand out whether it is My Shop That is like moving a storefront into the hands of customers Operators can add – reduce the menu by themselves. And customers can see the product immediately When you like it, click to buy. Use of features Broadcast To promote new products New promotion Send it to customers in real time.
Making content too Card Message To help promote the brand image to be able to show beautiful food pictures Including messages that will convey to customers in a colorful way Rich Menu That reduces the admin’s work in answering customer questions and facilitating the customer access to the information they need more easily. Including the use of Chat Tag Help segment customers to create promotions that meet customer needs.
More opportunities By shooting ads
Besides branding And by using the feature tools, business owners also need to learn how to use brand advertising tools to help drive sales. And shoot directly to the customers’ hearts as well
Buying advertisements for customers to visit the website It is another purpose that generates good sales as well. Entrepreneurs can choose to advertise this format to increase brand awareness. Build a new customer base And to invite old customers to come back and buy again (Retargeting) at the same time as well. In addition, brands can be further enhanced by the use of features.Point card Let customers continue to provide support. In addition, the connection of advertisements by using the same platform from start to finish. Also allows customers to shop without interruption Operators do not lose sales opportunities as well.
