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Saturday, May 11, 2024

Over half of hotel operators post losses

People browse hotel deals at the ‘Thai Teaw Thai’ tourism fair Friday. Somchai Poomlard

Some 63% of hotels recorded losses as average occupancy lingered below 30% despite the renewed Test & Go scheme, according to the hotel business operator sentiment index for February.

Marisa Sukosol Nunbhakdi, president of the Thai Hotels Association (THA), said ¾ of hoteliers project a 30% occupancy rate should be sufficient to break even, but only 37% of them achieved that target.

The latest hotel index conducted by the THA and the Bank of Thailand polled 127 hoteliers from Feb 11-23.

The index found the average occupancy rate slightly improved to 34% from 32% in January, thanks to the fourth phase of We Travel Together, a hotel subsidy scheme, and the Test & Go programme for inbound travellers.

“Even though the…

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