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Tuesday, May 7, 2024

Let’s Plant Meat: “We Saw a 10X Jump in Daily Searches for “Vegan” and “Plant-Based Meat” in Thailand” – vegconomist

Thailand’s Let’s Plant Meat has been at the forefront of the burgeoning plant-based industry in the country since its inception, producing vegan meat alternatives such as burgers, mince, and katsu with locally grown ingredients. 

A former winner of Future Food Asia’s Plant Protein award, Let’s Plant Meat products can be found in multiple retail locations across the country, at far lower prices than the imported alt meats of its rivals. With several multinationals now becoming prevalent in Thailand’s plant-based sector, vegconomist spoke with Smith Taweelerdniti, CEO of Let’s Plant Meat, to find out what comes next for the rapidly growing brand.

Can you give us a brief background on your journey into the plant-based world?
I am the Managing Director of Nithi Foods, a producer of spices and culinary seasoning in Chiang Mai, Thailand. Since 2013, we have been growing our…

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