How Casetify catapults from an app to a global brand

There’s a popular Thai saying that compares smartphones to a person’s 33rd organ and I would like to make a case for smartphone cases as your 34th.

Cases as a way to express yourself and protect your smartphone are part and parcel of owning a handheld these days and Casetify has been a pioneer in this regard. The Hong Kong-based brand is well-known for designing and producing phone cases and electronic accessories with a global presence but what makes it stand out is its many memorable collab collections with big names in fashion, movies, music, and artists, ranging from Japanese mecha anime Evangelion, girl group Blackpink and Paris art museum Louvre. 

Wesley Ng, Casetify’s co-founder and CEO, recently visited Thailand and Guru By Bangkok Post sat down with him for an interview. 

How did the idea for Casetify come about?

Casetify started out back in 2011 as an…