Market expands 16% since last September
Thailand’s soft drink market grew by 16% from September 2022 to August 2023, compared with low single-digit growth over the past five years, attributed to the resumption of active operations by food service restaurant operators.
The El Niño phenomenon, which led to a prolonged period of hot weather this year, has attracted new consumers of soft drinks and encouraged existing consumers to consume soft drinks more often, said Suporn…