34.2 C
Bangkok
Thursday, May 2, 2024

Hot spell helps spur sales of soft drinks

Market expands 16% since last September

Ms Suporn at the launch of est cola’s new music marketing campaign to engage with Gen Z consumers.

Thailand’s soft drink market grew by 16% from September 2022 to August 2023, compared with low single-digit growth over the past five years, attributed to the resumption of active operations by food service restaurant operators.

The El Niño phenomenon, which led to a prolonged period of hot weather this year, has attracted new consumers of soft drinks and encouraged existing consumers to consume soft drinks more often, said Suporn…

Read more…

Latest Articles