2023 Trends in Omnicom Media Group’s Perspectives

It’s my honour to be back here again after our last article on how to get back to doing marketing after Covid (article written in Thai).

To be honest, the world after Covid that we are currently living in is still somewhat unstable in many ways, but there is always a solution to all the problems if we know what we are facing and that we are prepared. Therefore, this time, I would like to share 2023 trends from Omnicom Media Group that should help us get ready for the marketing this year.

The first trend is the Sonic Branding, also known as the brand identity and assets in an audio form. Looking back in 2021, we found that 94 of 250 global brands that added sound effects to logos.

Let’s take a few references that everyone should remember, the “Tada” sound coming with the…