Boonthavorn + Wunderman Thompson Thailand’s short film focuses on the differences between a Grandfather and Grandson living together

For over 40 years Boonthavorn has been a familiar name in Thailand as a leading home improvement retailer. Working with Wunderman Thompson Thailand, the captivating five-minute film launched under the ‘Live Our Way’ brand message shows the complicated differences between grandfather and grandson living together – building up suspense and tension, to eventually smash down the stress of generational home improvement conversations.

Amid changing attitudes and societal context, in the past three years Thailand has seen a decline in the move-out rate of family members with some houses now having up to four generations. Home renovation can be a tense subject at the best of times and is not…