‘Accenture’ Global business organization consulting company Reached important acquisition agreement ‘Rabbit’s Tale’ Rabbit’s Tale Creative and DCX (digital customer experience), Thailand’s top advertising agency Strengthening creative, brand and data capabilities in Thailand and regional level Accenture Song which is a creative business group driven by technology
This acquisition will expand Accenture Song’s creative, brand and data capabilities in Thailand and regionally. To keep up with the increase in digital advertising costs to make a difference. and stand out for the brand Ready to draw customers closer. Thailand is one of Accenture’s three key markets in Asia Pacific. It is a market with digital advertising spending increasing 9.12% from 2021 to $3.6 billion in 2022.
Mr. Sunat Thanasarnaksorn, Chief Executive Officer, Rabbits Tel Company Limited. revealed that the company is excited about this new chapter in its growth with Accenture Song, which is a creativity-led industry leader. Along with having information and technology to support it. and plays a role in helping businesses in various industries raise the level and set new standards.
Thomas Mouritsen, Southeast Asia Director, Accenture Song revealed that Rabbits Tel will be an important weapon in enhancing Accenture Song’s potential in the region. Bringing excellence to the market and business strategy Harnessing the power of data, innovation and creativity can be used effectively
Flaviano Faleiro, President of Accenture Song’s Growth Markets Business Group Said that the capabilities of the Rabbits The company’s creative and DCX (digital customer experience) expertise will enable the company to develop and scale creative and DCX solutions in high growth markets. and will help strengthen Accenture Song’s market excellence potential. Able to implement strategies that focus on meeting life needs (life-centric approach) to reach more of the company’s customers as needed and the ever-changing priorities of consumers. Continuing to create long-term growth Raise your brand to stand out and understand consumers more The whole brand Various products and services
Ms. Pathama Chantarak, Managing Director of Accenture Thailand He added that This acquisition strengthens Accenture Thailand’s position in supporting Thai businesses and empowering local experts to create meaningful digital experiences. and specific individuals in depth Meet the specific needs and preferences of the local market.
“Very talented personnel And Rabbits Tel’s expertise will help strengthen Accenture’s position in the Thai market. This makes the company ready to support the growth of the Thai private sector. It will be a driving force for Thailand to become a center of technological advancement. and digital innovation in this region in the end.”
by Rabbit’s Tale Founded in 2010, we offer DCX (digital customer experience) solutions ranging from retail experiences Customer relationship management and loyalty programs Personalized in-depth marketing (hyper-personalized marketing) to experience design and digital platform development
Play a role in driving digital content and use data to create data-driven experiences that come with powerful branding strategies. It has a track record of developing famous brands with global influence. Covers product groups and consumer, automotive, communications and media services. financial services and digital and technology businesses, including Honda Motorcycles, CP Group, Ajinomoto, Doi Kham, GQ Apparel, Electrolux Neo Corporate, and Siam Commercial Bank.
Rabbit Tel’s team of approximately 120 employees across Advertising, Data & Interactive and Customer Experience (CX) will join Accenture Song in Thailand, building on Accent’s global capabilities. She specializes in strategy, design, efficiency, technology, and operations on large-scale projects.
The deal with Rabbits Tel marks Accenture Song’s third acquisition in Southeast Asia. After acquiring Romp and Entropia, we leverage our capabilities to help customers grow. Develop innovation and maintain an important role in the market. Other global acquisitions include ConcentricLife, Fiftyfive5 and The Stable.
Zero Publishing Company and Rabbit’s Tale Public Relations Company are not involved in this acquisition. It will continue to operate independently. Rabbit’s Tale Public Relations will be rebranded as Moonshot Digital.
Terms of the transaction have not been disclosed. Depending on the conditions for closing the transaction as agreed upon.
