VGI’s bold move to dominate BTS Lines

In the fast-paced world of out-of-home (OOH) media, VGI Plc is gearing up for innovative plans for advertising space on Bangkok’s bustling BTS lines.

VGI’s CEO, Nelson Leung reveals the plans.

“Global media is evolving but targeting the right audience at the right time remains paramount.”

With the OOH sector rebounding from pandemic challenges, VGI sets its sights on exploiting the surge in economic activities, using cutting-edge technology to amplify the impact of its media campaigns.

“2024 will witness an explosion of creativity and innovation in the OOH space.”

The company strategically aligns with the expansion of Bangkok’s BTS lines, securing media rights for 54 stations and 128 trains, with an eye on the Pink Line as well.

But it’s not just about claiming space – VGI plans to leverage its audience profiling tools to…