“customer” is the heart of doing business Understanding customers is inevitable. Because the products and services can meet the needs of the target group in each age range. There must be an understanding of different ideas, attitudes, and behaviors.
Thumbsup We would like to present information from Creative Thailand on character/attitude. and the selection of products and services of customers in each generation, ranging from Baby Boomer, Gen X, Gen Y/Millennial, Gen Z and Gen Alpha, in order to apply them to their business, campaigns, and marketing more effectively.
Baby Boomer was born between 1946-1964.
“A generation that has both money and time”
- 13% Postpone retirement plans
- Explore more social media worlds. to reduce loneliness
- They love sharing health, eating and fashion information with family and friends.
purchase of goods and services
- Start changing your mindset about online shopping. because it is convenient in every step
- Invest more in home office and home amenities.
- Travel and dining out are down more than any other generation.
Gen X was born between 1965-1980.
“A generation that has the power to make purchasing decisions in the family”
- A group of people who control expenses within the family.
- Responsible for caring for elderly parents and children of Gen Z who have just started working
selection of goods and services
- Group of people who are loyal to the brand and is usually a premium member
- The main customer groups of dietary supplements, skincare and cosmetics brands
- Find product information from YouTube, make a purchase decision through Facebook ads.
Gen Y (Millennials) born between 1981-1996
“Adolescence that drives society and consume according to the trend.”
- Jen Thuong is adaptable, creative and loves to drive society.
- Focus on mental health and quality of life Looking for work-life balance
purchase of goods and services
- Home and residential businesses are the first investment options.
- Choose furniture and home appliances that reflect your identity and concept.
- Spend your holidays in outdoor activities, cafes, diving, showcasing luxury lifestyles via social media.
- like to update new trends Pushing for coffee shop business, bubble tea and other beverages
Gen Z was born between 1997-2012.
“At an age that keeps up with the media Doing business online with high income from a young age.”
- Group of people who have more channels to consume media and find information than other generations in the same age group.
- Popular to make a YouTube channel. Like to watch streaming games and live selling products.
- Keeping up with technology has made it possible to earn a high income from doing business online from a young age.
purchase of goods and services
- Food products, snacks and beverages Including technology is often reviewed by Gen Z.
- and to boycott brands that do not deal with environmental and social responsibility
Alpha was born between 2010 and 2024.
“A generation with advanced technology, using apps to make daily purchases”
- Grew up with touchscreens, YouTube, and a streaming platform for kids.
- Rely on apps and technology to manage anxiety. Control your concentration and develop your brain.
- Growing up with duties that are beyond their age
- “Alphluence” quickly takes over the social media space. Has the potential to attract sponsors easily.
selection of goods and services
- Plays a big part in family decisions, 50% of the expenditure is spent on food, supplies and entertainment.
- Food delivery services are common in everyday life.
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