Mr Kittipong says that digital acceleration is sparking demand for personalisation at scale.
Trust and personalised services are the prevailing trends among Thai customers in the fast-changing digital world, according to a study by Salesforce, a global customer relationship management service provider.
“It is crucial for businesses and brands to understand what customers need while building and maintaining their trust, which is the key to customer engagement in the digital-first environment,” Kittipong Asawapichayon, area vice-president and managing director of Salesforce Thailand, told the Bangkok Post.
Salesforce recently conducted a study, called State of the Connected Customer, in a fifth edition, to gauge the views of…
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