Universal MusicThailand has announced an expanded partnership with Hype Train Group, a hot music label. The move is pitched as a springboard for Thai artists to export their creativity to music lovers around the world.
Hype Train launched in late 2020, with Universal Music Thailand as its exclusive distributor. Since then, it has launched a couple of new artists to significant success with UMG providing global reach. Under the new arrangement, hip-hop producer and Hype Train CEO, Nino (real name Krerg Chankwang) will head the label and be fully responsible for all of its signings and creative output. UMG will provide label support, including servicing the digital partners, new business, and global marketing and development for Hype Train projects.
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