Going bare-skinned without make-up can be scary for women as they worry about visible flaws and whether they look good enough for the public.
For the “Late Night Portraits” campaign, SK-II’s brand ambassadors had their skin prepped with nothing but the brand’s Pitera Essence. Moreover, the photoshoots took place late at night when the skin is at its worst.
Global CEO of SK-II Sue Kyung Lee also took the Pitera stress test and passed with flying colours.
“Naturally, I was slightly apprehensive about taking my own late night portrait at first. But I was inspired by the courage of our celebrity ambassadors stepping up to the challenge, and…
