Tourists travelling less but spending more in luxury Thai tourism

Picture courtesy of Krabi Airport

The luxury travel sector is witnessing a peculiar trend: tourists are travelling less but spending more, according to the observations from Pimalai Resort and Spa, a hospitality establishment located on Koh Lanta. The resort has also noted that Krabi tourism is grappling with the dearth of international flights, especially from China.

The resort’s owner, Charintip Tiyaphorn, revealed that despite the financial strain experienced by European visitors due to inflation and rising living expenses, their enthusiasm for Thai tourism remains undiminished. This is largely credited to the competitive pricing of Thailand’s tourism products.

Current trends indicate a decline in the number of annual overseas trips taken by these tourists, down to one or two from the previous four trips before the pandemic. However, the expenditure per trip has seen a…

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