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Pandemic economic impact hits Phuket hotels as 73% of new projects put on hold

Island’s transaction market heats up as owners face liquidity issues, while broad tourism sentiment wanes

PHUKET, THAILAND: Thailand’s battered hotel sector is showing increased signs of fatigue as the global pandemic enters its third year. Nowhere is this more apparent than the resort island of Phuket, where over 73% per cent of new hotel developments either lay dormant or have been put on hold.

According to data in the newly released Phuket Hotel Market Update 2022 from C9 Hotelworks hospitality consulting, the once robust island hotel pipeline has owners now suffering from ‘fear factor’ as they continue to reel in the wake of a volatile marketplace and unclear future outlook. Negative sentiment and stressed liquidity have impacted development, which has seen an incoming supply of 33 hotels with 8,616 rooms facing an unknown future.

Drilling down on the pipeline data, 55%…

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