With nearly 50 million TikTok users in Thailand, ByteDance’s short-form video platform is fast becoming an important tool to unlock opportunities for content creators and merchants, posing a strong challenge to existing e-marketplace platforms.
According to a Momentum Works report, TikTok is an emerging e-commerce player in Southeast Asia with a gross merchandise value (GMV) of US$4.4 billion from a total of $99.5 billion in the region in 2022.
In Thailand, TikTok gained 4% of the total $14.4 billion GMV last…
