The year travellers came back

Upon the arrival of the Year of the Rabbit, Covid-19 became a seasonal virus and the world was full of hope again as borders reopened and travellers longed to indulge their wanderlust. This lit the torch for tourism to bounce back.

Based on data gathered from January to May, Agoda’s research of booking data ranks Thailand as the second most popular destination behind Japan, with Bangkok being the most popular city. After the US, Japan and Malaysia, Agoda also found that Thailand had the fourth-highest number of domestic travellers.

The hospitality industry in Thailand appears to be in a highly competitive state as leading hotel chains are quick to open new properties, aiming to meet the demands of free independent travellers.

Additionally, the Thai government has capitalised from soft power trends like elephant pants and art festivals to boost tourism, while Hong Kong…