Thailand’s festivals and events boost cultural tourism and economy

Events and festivals in Thailand are powerful representations of the kingdom’s cultural values and traditions, with most international performances looking to assimilate Thai heritage that appeals to both local and overseas audiences. In fact, most modern events are often iconic in ways that spotlight Thailand’s cultural brand.

The Tourism Authority of Thailand (TAT) closed out 2023 with a flourish, highlighting its Thailand Winter Festival with five cultural activities and events, including a ‘Colorful Canals’ promotion for the full moon festival, Loy Krathong. The promotion also includes Vijit Chao Phraya 2023, Amazing Thailand Passport Privileges, Amazing Thailand…