One morning while jogging, Kenichi Mamitsuka noticed trash littering the streets. Thus, he got the idea that every piece of waste we collect is another step towards solving garbage pollution. As a result, he came up with a way to combine his favourite sport with trash collection.
Developed in 2008, Spogomi, a trash-picking competition created from the combination of “spo” and “gomi” (which means sport and trash), seeks to create value in waste collecting and sorting as well as to raise public awareness of environmental issues more widely. The environmentally conscious concept of Spogomi transforms the attitude of people who previously viewed trash as dirty and disgusting into a fun sport, resulting in the concept that proper waste sorting can start with you.
Spogomi is currently under the Change For Blue project by The Nippon Foundation, which is creating a model to…
