Korean eyewear brand arrives at EmQuartier

Since 2011, Gentle Monster has disrupted the eyewear industry through cool glasses, creative campaigns, coveted collaborations and immersive retail spaces.

A wacky eyeball watches over one entrance while a bison with a robotic face and tail welcomes shoppers at another way-in of its first store in Thailand at EmQuartier’s Level M.

The South Korean brand marks its launch with Bangkok Limited Edition shades, whose black acetate butterfly-shaped frame is paired with brown lenses.

The latest collections include the second drop of Bold featuring acetated goggles and cat-eye sunglasses in intense colours and the signature symbol on the temples.

Dutch photographer Ari Versluis shot the campaign film portraying Hakken dancers raving in the fast and visceral music produced by Berlin-based Gabber…