The scents of success

The luxury bodycare and aroma products all boast very traditional Thai scents like jasmine and lemongrass, but the flagship store they sit in is fashioned like a futuristic science lab — with circular fluorescent haloes and an awe-inspiring line of glass columns filled with perfume.

This concept of “Atelier Of Dreams” — a flight of fancy where perfume is concocted — is in CentralWorld, and is considered to be Panpuri’s grandest store. The upscale beauty and wellness brand celebrates its 20th anniversary this year and the latest retail store transformation is just one of the many plans on their expansion agenda.

Since day one, its founder and CEO Vorravit Siripark has always had his sights set on international appeal and global recognition.

“Personally, it’s like building a house and tearing it down every two or three years to build it even better,” he jokes of his…