JY Kwak, the co-founder and chief strategy officer of Contents Technologies, discusses supporting music artists and their IPs
JY Kwak has, by his own admission, never been a musical person. Yet, he has wound up guiding a company entirely devoted to managing intellectual property (IP) in the music industry, with a specialism in K-pop. Because it isn’t beats that drive Kwak, it’s a belief in democratising assets.
For several years, Kwak found satisfaction in using his financial prowess at startups rather than being a small cog at the big banks. However, he still hoped to find a better use of his asset management skills in order to change the world and assist people.
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Inspiration came in the late 2010s, when Kwak took note of the massive rise in music streaming. While YouTube, Amazon, Apple…
