Thai Rath shakes off old media images Aiming to become a full-fledged Media Tech Company, delivering new board games The products from the hackathon are actually used. Invite website users to join the role of journalists. Create the most exciting headlines. Ready for friends to play the role of detectives to guess which headline is ours. Set a goal to improve the user experience of the Thairath Online website to become more than just a news website. but still able to become a part of the daily life of Thai people
From the results of the Thairath Hackathon 2021, which was very successful, the winner was PAPA team which is a combination of members from the Faculty of Medicine and the Faculty of Architecture Chulalongkorn University, comprising Pitchapa Rungaraya, Yardthip Nuengchamnong, Akkarapol Thanawathanacharoen and Kantika Wichayametakul, created ideas under the concept of ‘New Generation, Thai Rath Bond’. Become a board game with cute gimmicks, characters in the game that come from journalists. and in-game items inspired by news, such as ink bombs, ready to be developed to be able to be played anywhere, anytime, practicing skills, whether it is connection, creativity, communication, building good relationships player Give importance to the interaction of Gen Y and Z target groups until it comes out as a Virtual Boardgame. “Grab the word, make the news” that allows players to form groups of 3-6 people to take turns Host to compose the most exciting headlines in various categories. Then let the other players guess who wrote that headline. Whoever is good at fooling or guessing the best will get points. and was the winner of that game. which can be fun to play in a group of friends Whether it’s an opportunity to gather after school, after work, gathering parties. or even playing for family fun
Thanawalai Watcharapol Chief Operating Officer, Trend VG 3 Co., Ltd. (Thairath Online), who is behind pushing this project into the real market, said, “From the core value of being Thairath. Is to be a news brand that has been with Thai people for more than 60 years since the newspaper era. and has been constantly adapting Today is another important step for Thairath Online. To be more than just a news content brand But also aiming to become a news brand that is based on the reader as the center (Consumer Centric) to create participation in the use of the Thai Rath Online website. than the traditional one-way news Ready to continue to use the data obtained to improve the user experience (User Experience) to meet the needs more directly. according to the strategy of being a Media Tech Company of the Thairath Group
It also supports the ideas of the Thai people. Thairath Hackathon contestants to make it happen, not just the presentation. after this Thairath Online is still committed to supporting and promoting Thai people to have a body of knowledge. And participate in the creation of new media innovations, which this year is also preparing to launch Thairath Hackathon 2023 activities that will be more intense. Both activities Select mentors and competition questions Can wait to follow the details of all Thai Rath channels, which will definitely happen this year.
In this regard, the launch of Thairath Online’s Virtual Boardgame this time marks a new dimension in the media industry in Thailand. with strategy adjustments to maintain the existing user base and adding new users Meet the needs of building a membership base in order to further develop the information to create a Customized User Experience to better meet the needs of users in the future.
For those who are interested, you can come to play Virtual Boardgame “Pick up words to make news” that uses both wit. Ready to get fun at https://game.thairath.co.th/newscreator and can wait to follow the recruitment news of the Thairath Hackathon 2023 via the Thairath online website at www.thairath.co.th or all Thairath Online social media channels
