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Tuesday, April 30, 2024

Thailand tourism, innovate or die – OPINION

Red flags are flying in Thai tourism circles as the expected wave of international travellers is failing to materialise in the expected numbers. With the post-April 1 and Songkran ‘surge’ out of the way, the daily arrivals have been ‘flat’.

So the TAT say they’re pivoting their marketing to short-haul tourism as the long-haul markets and traditional travellers to Thailand remain thin on the ground, and unlikely to fill Thailand’s hotels and tour boats anytime soon.

There were big changes to the Thailand Pass on April 1 when all Covid testing was dropped, at least for vaccinated travellers. For unvaccinated travellers they merely needed a PCR test taken within 72 hours of their travel to Thailand. Quarantine was dropped for everyone except unvaccinated, or under-vaccinated travellers, who were unable, or didn’t want, to take the PCR test before their travel.

All this…

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