Thailand retail giant Central Group is once again targeting Vietnam’s resilient economy and growing middle class to expand its brand in the southeast Asia nation.
Central Group plans to invest 30 billion baht in Vietnam over the next four years to hike investment to 100 billion baht over the next five years from 38.5 billion baht last year.
Olivier Langlet, chief executive of Central Retail Vietnam, revealed the company aims to boost sales from 8% to 15% and become the No.1 omnichannel platform for food and property in Vietnam by expanding its retail presence to cover 55 out of 63 provinces from 40 provinces.
Langlet announced the company will promote sales growth by strengthening core businesses nationwide, including the expansion of stores in the food category and enhancement of GO! Malls, the launch of private label products, and the development of mixed-use projects to…
