When South Korean rapper Psy released ‘Gangnam Style’ a decade ago, few anticipated the scale and speed of its success
SEOUL – When South Korean rapper Psy released “Gangnam Style” a decade ago, few anticipated the scale and speed of its success, and how it would help usher in the streaming revolution.
Its madcap music video with the now-trademark horse-riding dance was released on July 15, 2012. It focused on the local, poking fun at Seoul’s wealthy Gangnam district — but within weeks it went global.
By December that year, it had reached one billion views on YouTube. It birthed countless memes and parodies, with the giddy-up dance performed by flash mobs from Azerbaijan to New Zealand.
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